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Health and heritage, revisited.


THIS revives an ancient, natural toothbrush called the miswak.

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Health and heritage, revisited.


THIS revives an ancient, natural toothbrush called the miswak.

Shop Now

The miswak

A gift from nature with a story to tell.

NATURAL

The miswak is cut from the fibrous roots and branches of the Salvadora Persica tree, also known as the Arak or Peelu tree. Our miswak is hand-picked and cut from plantations just outside of Karachi in Pakistan and vacuum-sealed to retain moisture and freshness.

 

BENEFICIAL

Studies have shown that the miswak contains natural antimicrobial properties that help clean and whiten teeth, without the need for water or toothpaste. These properties include natural abrasives, antiseptics, astringent, enzyme inhibitors, and fluoride.

TRADITIONAL

The miswak is considered to be the oldest toothbrush in history. It has been used for centuries in the Middle East, North Africa, and Central & Southeast Asia. In Islam, it is considered "sunnah", referring to an essential manner of life recommended by the Prophet (PBUH).

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The Cutter Case


Cut, peel and carry your miswak in style. 

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The Cutter Case


Cut, peel and carry your miswak in style. 

Learn More

 

FEATURED PRODUCTS

Our products include miswak singles, gift packs and high-end accessories for experienced users. 

 
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From project to startup


THIS Toothbrush started as a student project in NYC and has made its way to Dubai. 

Read the full story

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From project to startup


THIS Toothbrush started as a student project in NYC and has made its way to Dubai. 

Read the full story

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